Everything a parent needs and nothing more.

The features of the Tula Lite carrier - Tula’s first compact travel-ready carrier, called for airy visuals and simple satisfying messaging. The Lite baby carrier quickly folds away when not in use, so I choose to highlight this functionality in many different ways. Assets from this launch have resulted in high-performing ads and organic social posts. Tula Lite continues to capture the attention of prospective consumers and past customers who need re-engagement. It consistently ranks as a top-selling product category on Baby Tula’s Amazon marketplace.