Writing Samples
With the introduction of AI, text is being generated from the past. I strive to write with a forward lens focused on a human-centered marketing approach that speaks with character. I’m able to cater my voice and tone to a variety of mediums and audiences. Long or short - my writing persuades, informs, and inspires.
The following passages were written as part of initial messaging development. They formed a foundation for additional copy utilized across platforms.
Product Positioning
Cuddles Grown From the Earth
When we set out to find a fresh addition to the Baby Tula carrier selection, we looked at material grown from the earth.
Just like the first blooms of Spring, the Tula Linen collection provides moments of tenderness and delight. The elements are simple and highlight the natural characteristics of linen, made from the flax plant. Linen naturally keeps the body cool and makes snuggles enjoyable from season to season. Combined with cotton, the material used for the Tula Linen collection has a much softer hand feel than perhaps expected.
A refined simplicity with incredible properties, thanks to nature. The Tula Linen collection continues our tradition of bringing ease and coolness to your cuddles.
Wish You Were Here…
Get away with the Seaside collection. We can agree that sandy beaches are an instant mood boost. So we paired designs inspired by beach vacays and sun-washed views with materials made for warm weather. All to help you and baby look and feel cool. A beach day isn't in your plans? Comfort and coolness are essential wherever you're headed.
Knowing that staying cool is key, the Seaside collection includes breathable fabrics like linen and mesh that continue to be comfortable and supportive as your baby grows.
More Than A Carrier
From 1 mom to thousands of families, Baby Tula has always been about wanting more than just a “tool”. Then and now, we set out to support the emotional, social, and physical well-being of parents. That means creating more than just the parts and pieces that make a baby carrier. We craft every detail of our carriers to not only give you free hands but provide moments to bond with your baby, express yourself, and find a supportive community.
Baby Tula offers more than just a “one-size-fits-all” solution. When you wear our baby carriers, you get a personalized fit; rediscover self-expression; and you’re able to foster connections with baby and the people and places around you.
Social Posts
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![Long shot image woman walking by the lake]()
We hope Keeper will inspire you to slow down and make space for simple moments. 🌞 Vintage for days in the sun, calming candles, and journals for reflection. It’s all “for keeps” at the shop.
Spread a little joy our way by telling a friend about @keeperdoorco. Every mention helps us grow. 🌱
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![Women stares at the camera with a tulip over one eye]()
Keeper friends - you'll be able to shop ONLINE very soon! ⚡️Unique vintage finds and sustainable items found in the store will be available on keeperdoorco.com to purchase and have shipped directly to you.
We’ll be sharing our site launch date and time with our newsletter subscribers first. Sign up at the link in our bio. ⬆️
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![close up quilted pillows]()
Patchwork quilts are infused with so much love and care. For decades they’ve been made, often by a relative or close friend, through a slow process; entrusted to give comfort and show appreciation. The quilted pillows available in the shop serve as a continuation of that expressed love as they are made with antique quilts repurposed into another cherished item for your home.
Stop by to see them at Keeper or shop online - each pillow is one of a kind. ✨
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Your Tula baby carrier is like those extra set of hands you wish you had sometimes. What has your carrier helped you do recently?
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![flat lay color happy french gang tanks]()
Hello sunshine! 🌞These @happyfrenchgang tops are perfect for summer days. Each one is naturally dyed with plants to create these lovely colors.
We currently have Indigo, Lavender, and Camel available. Stop by the shop this weekend!
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![two mothers wearing babies]()
It's the season of love and we want to talk about crushes. No, not the one you might have on a celebrity from :: insert your current fave tv show here::.
We mean who is a friend, family member, or Instagram account that you're crushin' on because they lift your spirits, make you laugh, or provide lots of support on your parenting journey?
Tag them in the comments and let them know they are so very appreciated!
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![drawing of stars with the text "it's okay to need space"]()
Ever heard of the phrase “touched out”? 🙅🏻♀️ It’s totally normal for caregivers to have those feelings and crave a little space.
Give yourself permission to take it and you’ll be amazed how much more ready you’ll be to connect again. 🥰
🎨: @maisiesghost
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![A family having a picnic]()
When you’re busy being a parent, the love holiday might not be at the top of your priority list. But, time spent connecting with your partner can help make parenting struggles less stressful for each of you.
Head to the #tulablog for 6 ideas on how you can celebrate Valentine’s Day with your little third wheel. (link in bio)
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![close up of mother with newborn in a baby carrier]()
Welcoming a baby can be a huge change in your life. As you transition to your new routine, we hope our carriers provide a helping hand and a bit of a confidence boost. It's more than a carrier, it can be a way to explore your new world and new self. 💞
#morethanacarrier #babytula #tulalove
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![flat lay with baby items]()
Pack Lite! 💫 Bring your on-the-go essentials in the front pouch of our Tula Lite baby carrier and when your baby needs some cuddles, your carrier can be quickly at hand. 🤗
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![mother looks at camera with baby in a baby carrier]()
It's finally happening! We know many of you are fans of @nenaandco. and have been hoping to see us collaborate. We quickly became BIG fans of them, as well, because of the gorgeous artisan-made fabrics they use. But, what really made us fall in love with Nena & Co. is their commitment to making products that uplift everyone...from artisan weavers to the customers who carry the final product.
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![yellow ring sling with white hearts]()
The simple components of seamless/solid rings secured to soft, all-cotton woven fabric create one of the most streamlined and fuss-free carriers available. While your first try might be a little intimidating, a little practice will have you quickly getting baby in your sling and ready to go.
Swipe to watch all the parts of a ring sling at work. ✨
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We have a gift idea for someone special. 🎁 Starting now, shop our Tula baby carriers and receive a FREE Tula Mini toy carrier of your choice*. It's the perfect combo for you and your little babywearer-in-training.
🎀 Use code: MINI at checkout for the discount to be applied and receive a free Mini Toy carrier!
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![A hand touching a soft blanket.]()
On your next family weekend trip, make sure you pack one of our soft baby blankets with you. They have a fluffy softness while staying breezy.
We still can't get over the beautiful plaid and sweet daisies from the Upstate Getaway collection. Tap to shop!
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![A mother looks at the camera with a newborn baby carrier]()
Who doesn't love a sweet deal? 💓 Our Valentine's Shop has carriers and blankets up to 30% off.
Grab a Tula you've been crushin' on for you and your little Valentine. (link in bio)
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![Woman staring at the camera with a doll in her hand.]()
CRACK THE CODE🕵🏻♀️
Have a curious baby who loves the facing out carrying position but you’re feeling a little wonky in this position? 🤪 Try these tips that can solve some common issues or mistakes.
With just a little practice you and baby will both feel comfy and happy in the FFO position. BONUS TIP: Practice in front of a mirror 🪞It will help you see what you’re doing as you walk through the steps.
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![Mother nursing a baby on a couch]()
Sand, Surf, and Shoal *blankets*! We've put the beautiful blue design of Shoal on our blankets for the perfect breathable swaddle that inspires relaxing days.
Tap to choose your size.
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![three baby carriers hanging on a rack]()
The Seaside Collection is here! 🐚
Make memories in the sun with our newest collection of carriers. The Seaside collection is made for warm weather and infused with coolness: Linen Seafoam and Coast Isle are each available now in Explore and Free-To-Grow carrier styles. Coast Paradise is available for pre-order.
See What's New: https://babytula.com/collections/new-arrivals (link in bio)
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![two mothers walk on the beach]()
We're getting a headstart on Summer. Head out in our newest addition - Coast Shoal. Relaxing ocean-inspired colors in a tie-dye design are pretty cool, but it's even cooler with mesh. 😎
Coast Shoal is available in our Explore, Free-To-Grow, and Toddler carrier styles. See what's new on our site!
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![A mother looks at the camera while carrying her baby]()
Who said winter blues have to be gloomy? @aloha.zozocole looks cozy with one of our Tula x @mikoleonkids Signature baby carriers, Indigo Ikat. 🌀
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![baby swaddled in a blue blanket]()
⚓ JUST ADDED ⚓
Our lightweight Anchors A-weigh and Land Ho! blankets are designed with a nautical theme so you can feel like you're on the high seas when you're cuddled up at home. Made from viscose, from bamboo, our blankets are extremely soft yet breathable enough to use on warm days.
Tap to shop these two new blanket prints.
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![mother looking at the camera and saying no]()
Say this and you’re getting baby side eye too! 😒Who has heard one or two of these while #babywearing? It can be frustrating so let’s bust some of these myths.
✅ FACT: A secure attachment to you only gives your baby more confidence to explore and try things when they are ready.
✅ FACT: When little legs get tired, a carrier is a comfortable way for you and baby to get around.
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![Mother looks at son in a ring sling]()
You know that feeling...you bring baby close to your chest, they settle in, and suddenly you both "feel much better".
When we touch through cuddles, hugs, or carrying - our bodies release oxytocin, dopamine, and serotonin. Those hormones provide feelings of happiness, and relaxation to improve our mood. The "magic" is real. 🥰 🥰
#morethanacarrier #babytula
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![Mother taking a phone selfie with baby in a carrier]()
We’re at the home stretch of the week. 🥵 Drop an emoji to show us what your week looked like. 👇🏽 😳🙅🏻♀️
📷: @clairealexis
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![Dad walking with a baby in a carrier]()
With summer here, you may be wondering what's our coolest carrier for warm weather? ☀️
Most Tula carriers keep you pretty comfortable in the heat. But if you're looking for the coolest, families are lovin' these. Swipe through to shop the coolest of the cool.
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It's not always postpartum hormones! As the temperatures rise, while baby tags along, you can quickly feel the heat. 🥵
Our Coast carriers include a large mesh panel that provides extra ventilation for you and your baby. That means outdoor activities and warmer weather are no sweat!
Check our available Coast carriers: https://bit.ly/3EeeGUO (link in our bio)
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![Mother holding swaddled baby]()
The first Mother's Day marks a special milestone to celebrate. But what does a new mom really need?
We've gathered gift ideas and resources for Mother's Day that range from practical essentials to the special items every mom truly wants. No surprise...a Tula baby carrier is on the list. 😅 But, we explain why.
Read more (link in bio)
Email Writing
