About Priscilla

I'm a dedicated marketing and creative strategist based in Portland, Oregon by way of San Diego. Over the past decade, I have honed my skills as a visionary writer and marketing creative crafting immersive storytelling narratives intertwined with innovative marketing strategies. My purpose is clear: I help brands and entrepreneurs steer clear of the noise and avoid chasing trends that don't align with their true brand essence. Instead, I guide them in defining their authentic brand story and connecting with receptive audiences eager to embrace their products or service offerings.

My journey has been marked by dynamic roles that blend brand strategy, content creation, copywriting, digital marketing, and creative services. I’ve been empowered to spearhead brand initiatives, cultivate unique brand personas, fuel growth, and unite purpose-driven brands with their most authentic brand champions.

My career in marketing and creative services was sparked by a chance meeting with a new mom and aspiring entrepreneur. She had created a baby carrier that went beyond mere functionality, embodying a bold spirit. Early on, I joined her team and played a foundational role in shaping the distinct voice and identity that Baby Tula became known for. What began with one mother's idea has blossomed into a global phenomenon, connecting thousands of families across the world.

I played a crucial part in building one of the largest online communities in the babywearing industry, crafting their social media presence from the ground up. As the company grew, I contributed to translating the brand's core values into a diverse range of product offerings, a distinct visual presence, and a diverse, inclusive representation of modern families.

Prior to entering the marketing world, I worked at an art museum where I planned and facilitated educational film and photography programs for all ages. My desire to make art palpable and interactive now informs my marketing and communication approach.

I believe in the transformative power of storytelling. When you connect with someone’s emotional motivation, making them (not your product) the hero, you’re able to foster genuine connections. I am committed to delivering impactful digital content rooted in this belief because I have seen how it drives positive results. 

My approach is continually refined, embracing the ever-evolving landscape of marketing. Each strategy I craft is an intricate blend of creativity and purpose, ensuring a compelling resonance with audiences.

I look forward to working with your brand or organization to create poignant meaningful moments.