Cuddles Grown From the Earth

Baby Tula is known for having a variety of bright prints and bold patterns that appeal to caregivers looking to stand out in a crowd. With the introduction of the Tula Linen collection, the goal was to appeal to a more neutral aesthetic and highlight the fabric story behind the linen material used for the collection. Along with leading the launch of this product, I also assisted in developing the color story behind the collection in which all colors were inspired by and named after elements found in nature. Shortly after its release, the Linen collection became the best-selling product category amongst new customers.

Product Positioning | Campaign Strategy | Creative Direction | Project Planning | Social Media | Content Creation | Copywriting | Art Direction